Current:Home > ScamsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Mastery Money Tools
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-12 04:46:57
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (5642)
Related
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Detroit woman charged for smuggling meth after Michigan inmate's 2023 overdose death
- Jury picked in trial of 2nd parent charged in Michigan school shooting
- 4 are charged with concealing a corpse, evidence tampering in Long Island body parts case
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- 'Rust' armorer Hannah Gutierrez-Reed found guilty of involuntary manslaughter
- Social media ban for minors less restrictive in Florida lawmakers’ second attempt
- 'Rust' armorer Hannah Gutierrez-Reed found guilty of involuntary manslaughter
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- Iowa's Caitlin Clark becomes first female athlete to have exclusive deal with Panini
Ranking
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Indiana legislators send bill addressing childcare costs to governor
- Steve Garvey advances in California senate primary: What to know about the former MLB MVP
- I don't want my president to be a TikTok influencer. Biden is wasting time making jokes.
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Jim Parsons and Mayim Bialik Are Reprising Big Bang Theory Roles
- Wayward 450-pound pig named Kevin Bacon hams it up for home security camera
- Detroit woman charged for smuggling meth after Michigan inmate's 2023 overdose death
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Coffee Mate, Dr Pepper team up to create dirty soda creamer inspired by social media trend
Patrick Mahomes' Wife Brittany Mahomes Fractures Her Back Amid Pelvic Floor Concerns
Virginia judge sets aside guilty verdict against former school superintendent
Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
Iditarod musher who shot moose penalized for not properly gutting animal
Oscar Mayer to launch first vegan hot dog later this year
Lawyer behind effort to remove Fani Willis from Georgia Trump case testifies before state lawmakers